FWDI Product Feature Taxonomy

A unified hierarchy for feature ideation across acquisition targets, synthesized from deep-dive analyses of DraftKings, Kalshi, Polymarket, CoinGecko, and Stocktwits.

How to Use This Document

This taxonomy serves as the canonical reference for all product brainstorming. Each category contains:

Feature concepts with source attribution
Applicability ratings for CoinGecko (CG) and Stocktwits (ST)
Priority indicators based on impact and alignment

Legend:

CG = CoinGecko applicability
ST = Stocktwits applicability
Source = Best-in-class example to study

Taxonomy Overview

1. MONETIZATION INFRASTRUCTURE
   ├── Trading Execution
   ├── Fee Models
   └── Premium Tiers

2. TRUST & VERIFICATION
   ├── Performance Tracking
   ├── Identity & Badges
   └── Transparency Mechanics

3. SOCIAL & COMMUNITY
   ├── Content & Feeds
   ├── Following & Discovery
   └── Copy Trading

4. GAMIFICATION & RETENTION
   ├── Streaks & Habits
   ├── Points & Rewards
   ├── Achievements & Status
   └── Contests & Competition

5. PREDICTION & BETTING
   ├── Binary Markets
   ├── Bundled Bets (Parlays)
   └── P2P Wagering

6. ONBOARDING & ACCESSIBILITY
   ├── Wallet Connection
   ├── Progressive Disclosure
   └── Friction Reduction

7. DISTRIBUTION & GROWTH
   ├── API & Infrastructure
   ├── Embeds & Integration
   └── Partnership Models

8. DATA & INTELLIGENCE
   ├── AI Features
   ├── Signal Generation
   └── Analytics & Insights

1. MONETIZATION INFRASTRUCTURE

1.1 Trading Execution

Feature	Description	Source	CG	ST	Priority
Embedded Swap Widget	Trade directly on asset/ticker page without leaving	Jupiter, 1inch	High	Med	P0
DEX Aggregation	Best price across multiple liquidity sources	LlamaSwap, Jupiter	High	Med	P0
One-Click Trade	Single tap from discovery to execution	pump.fun, Robinhood	High	High	P0
Copy Trade Button	Replicate another user's position instantly	eToro, DraftKings	High	High	P1
Micro-Betting	Very short duration positions (5 min, 1 hour)	DraftKings	Med	High	P2
US Equity Perps	24/7 stock trading via crypto rails	Drift, Vest	Low	High	P1

Key Insight: Trading execution is the monetization engine. Every friction point between intent and execution costs revenue.

1.2 Fee Models

Feature	Description	Source	CG	ST	Priority
Convenience Fee	Small % on top of aggregator (0.3-0.5%)	CoinGecko thesis	High	High	P0
Tiered Fees	Lower fees for premium users or high volume	DraftKings Dynasty	High	High	P1
LP Revenue Share	Fees go to liquidity providers, not house	Polymarket	Med	Med	P2
Prediction Market Rake	5-10% of pot on resolved markets	Kalshi	Low	High	P1
No House Edge (P2P)	Users trade against each other	Polymarket	Med	High	P1

Key Insight: Kalshi/Polymarket prove that "no house" positioning builds trust. Consider P2P framing even when capturing fees.

1.3 Premium Tiers

Feature	Description	Source	CG	ST	Priority
Subscription Tiers	Free/Pro/Premium with feature gates	CMC, TradingView	High	High	P1
Reduced Trading Fees	Premium users pay less per trade	DraftKings Dynasty	High	High	P1
Enhanced Data Access	More API calls, longer history, real-time	CoinGecko API	High	Med	P1
Ad-Free Experience	Remove ads for paying users	CMC	High	High	P2
Priority Support	Faster response for paying users	Standard	Med	Med	P3

2. TRUST & VERIFICATION

2.1 Performance Tracking

Feature	Description	Source	CG	ST	Priority
Verified Trade Badges	Link to broker/wallet, prove real trades	Robinhood Social	Med	High	P0
P&L Dashboard	Show actual performance (win rate, Sharpe, etc.)	eToro	High	High	P0
Trade History On-Chain	Transparent, auditable record	Polymarket	High	Med	P1
Track Record Requirements	90-day minimum before monetization	eToro Popular Investor	Med	High	P0
Risk Score Display	Show how risky a trader's strategy is	eToro	Med	High	P1

Key Insight: Stocktwits' fake trader problem kills trust. Verification is table stakes.

2.2 Identity & Badges

Feature	Description	Source	CG	ST	Priority
Verification Tiers	Unverified → Broker-linked → On-platform	Proposed	Med	High	P0
Creator Partner Badge	Highlight monetized creators	YouTube, Twitch	Med	High	P1
Skill Badges	Earned through demonstrated competence	Duolingo, DraftKings	Med	High	P2
Whale/Influencer Tags	Identify high-impact users	Crypto Twitter	Med	High	P2

2.3 Transparency Mechanics

Feature	Description	Source	CG	ST	Priority
Real-Time Order Book	See all bids/asks in prediction markets	Kalshi, Polymarket	Med	High	P1
Trade Receipts	Auto-post when trade executes	Robinhood (unreleased)	Med	High	P1
Resolution Criteria	Clear, unambiguous rules for market settlement	Kalshi	Low	High	P1
Audit Trail	All actions logged and verifiable	Polymarket (on-chain)	Med	Med	P2

3.1 Content & Feeds

Feature	Description	Source	CG	ST	Priority
Chart-Native Posts	Share TradingView-style analysis	TradingView Ideas	High	High	P1
Trade Receipt Posts	Auto-generated post when user trades	Robinhood Social	High	High	P1
Trending Tickers	Surface what community is discussing	Stocktwits, CMC	High	Exists	P1
Following Feed	Curated from people you follow	Twitter/X	High	Exists	P1
Community Sentiment	Aggregate bullish/bearish on each asset	Stocktwits	High	Exists	P1

Key Insight: CoinGecko needs to build social from scratch. Stocktwits must preserve what works.

3.2 Following & Discovery

Feature	Description	Source	CG	ST	Priority
Top Trader Discovery	Find and follow best performers	Kalshi, eToro	High	High	P1
Asset-Based Following	Follow a ticker to see all related content	Stocktwits	High	Exists	P1
Strategy-Based Following	Follow by style (swing, scalp, value)	Proposed	Med	Med	P2
Recommendation Engine	"Traders like you follow..."	Netflix-style	Med	Med	P2

3.3 Copy Trading

Feature	Description	Source	CG	ST	Priority
One-Tap Copy	Replicate a trade with single action	eToro, DraftKings Tail	High	High	P1
Auto-Copy Portfolio	Mirror all trades from a user automatically	eToro	High	High	P2
Proportional Sizing	Copy at same % of your portfolio	eToro	High	High	P2
Copy Stop-Loss	Automatic risk limit on copied positions	eToro	High	High	P2
Creator Revenue Share	Top traders earn % of copy volume	eToro Popular Investor	High	High	P1

Key Insight: DraftKings' "Tail" feature shows copy trading works even in betting. 25M tailed bets, 180% YoY growth.

4. GAMIFICATION & RETENTION

4.1 Streaks & Habits

Feature	Description	Source	CG	ST	Priority
Login Streaks	Daily check-in rewards, escalating value	CMC Diamond, Duolingo	High	High	P1
Activity Streaks	Post/trade X days in a row	Snap, Duolingo	High	High	P1
Streak Recovery	Pay or complete task to restore broken streak	Duolingo	Med	Med	P2
Streak Milestones	Bonus at 7, 14, 30, 100 days	CMC	High	High	P1

Key Insight: CMC's Diamond Rewards with login streaks is proven. CoinGecko should copy directly.

4.2 Points & Rewards

Feature	Description	Source	CG	ST	Priority
Dual Currency System	Spendable points + status credits	DraftKings (Crowns + Tier Credits)	High	High	P1
Earn for Actions	Points for login, trade, post, refer	CMC, DraftKings	High	High	P1
Redemption Store	Spend points on features, merch, fee discounts	DraftKings Dynasty	High	High	P2
Points Never Expire	Crowns don't expire (status resets annually)	DraftKings	Med	Med	P2
APY on Idle Balance	Earn yield on deposited funds	Kalshi	High	High	P1

Key Insight: Kalshi's APY on idle balances removes opportunity cost. Funds stay sticky.

4.3 Achievements & Status

Feature	Description	Source	CG	ST	Priority
Skill-Based Badges	Earned through competence, not luck	Proposed (not lottery)	High	High	P2
Tier Progression	Bronze → Silver → Gold → Diamond → Onyx	DraftKings Dynasty	High	High	P1
Profile Showcasing	Display badges, tiers prominently	Gaming	Med	High	P2
Tier-Exclusive Benefits	Higher tiers unlock features	DraftKings VIP	High	High	P1
Weekly Prize Chests	Random rewards based on tier	DraftKings	Med	Med	P2

4.4 Contests & Competition

Feature	Description	Source	CG	ST	Priority
Monthly Trading Contests	Compete for prizes on paper/real trading	DraftKings, WeBull	Med	High	P2
Private Group Competitions	Friends compete, winner takes pot	DraftKings private leagues	Med	High	P2
Multi-Category Leaderboards	Performance, consistency, social, by asset	DraftKings, Kalshi	High	High	P1
Risk-Adjusted Rankings	Sharpe ratio instead of raw returns	eToro	Med	High	P1
Paper Trading Contests	Risk-free competition for beginners	WeBull	Med	High	P2

Key Insight: DraftKings proves leaderboards + contests drive 30-50% engagement lift. Raw P&L boards encourage reckless behavior—use risk-adjusted metrics.

5. PREDICTION & BETTING

5.1 Binary Markets

Feature	Description	Source	CG	ST	Priority
Yes/No Contracts	Simple binary outcomes priced 1¢-99¢	Kalshi, Polymarket	Med	High	P1
Price = Probability	Intuitive pricing (70¢ = 70% chance)	Kalshi	Med	High	P1
Earnings Beat/Miss	Will company beat EPS consensus?	Kalshi	Low	High	P1
Price Target Markets	Where will asset trade by date X?	Polymarket	High	High	P1
Event-Based Resolution	Clear trigger, no ambiguity	Kalshi	Med	High	P1

Key Insight: 45% of Stocktwits posts are about earnings. Natural fit for prediction markets.

5.2 Bundled Bets (Parlays)

Feature	Description	Source	CG	ST	Priority
Same Game Parlay (SGP)	Combine multiple outcomes from single event	DraftKings	Med	High	P2
SGPx (Cross-Event)	Combine parlays across multiple events	DraftKings	Med	Med	P2
Prediction Bundles	Bet on multiple correlated crypto outcomes	Proposed (DK-inspired)	High	Med	P2
Higher Margins on Bundles	Correlated legs = house edge	DraftKings	Med	High	P2

Key Insight: SGP is DraftKings' highest-margin product. Creates emotional investment in micro-outcomes.

5.3 P2P Wagering

Feature	Description	Source	CG	ST	Priority
Prop Bet Challenges	User A challenges User B on outcome	Proposed	Med	High	P2
No House Edge	Platform takes small fee, no side taken	Polymarket	High	High	P1
Order Book Visibility	See all bids/asks transparently	Polymarket, Kalshi	Med	High	P2
Fast Resolution Sports	Settle within hours, not months	Kalshi	Low	High	P1

Key Insight: Fast resolution drives dopamine velocity. Kalshi pivoted from politics to sports for this reason—90% of volume now sports.

6. ONBOARDING & ACCESSIBILITY

6.1 Wallet Connection

Feature	Description	Source	CG	ST	Priority
Web2 Login (Email/Google)	No wallet knowledge required	Polymarket	High	High	P0
Hosted Wallet (MPC)	Platform holds keys, user uses email	Privy, Turnkey	High	High	P0
Self-Custody Option	Connect MetaMask, Phantom, etc.	Standard	High	Med	P0
Progressive Wallet Education	Learn crypto concepts over time	Polymarket	High	Med	P1
Fiat On-Ramp	Card to crypto without external exchange	MoonPay, Transak	High	High	P1

Key Insight: Polymarket proved Web2 UX on Web3 rails works. Blockchain should be invisible.

6.2 Progressive Disclosure

Feature	Description	Source	CG	ST	Priority
Trading Opt-In Modes	Off / Light / Full trading experience	Proposed	Med	High	P0
Guest Browsing	Use platform without login	CoinGecko today	High	Med	P0
Soft Prompts	Suggest wallet connection contextually	Best practice	High	High	P1
Hard Gates	Require wallet only at trading moment	Proposed	High	High	P1

6.3 Friction Reduction

Feature	Description	Source	CG	ST	Priority
Gasless Transactions	Platform pays/batches gas fees	Jupiter, Intent protocols	High	Med	P1
Sub-Second Execution	Solana-speed or L2 transactions	Jupiter	High	Med	P1
MEV Protection	Guarantee no worse than quoted price	1inch, CowSwap	High	Med	P1
Auto-Slippage	Set slippage automatically based on liquidity	Jupiter	High	Med	P1

7. DISTRIBUTION & GROWTH

7.1 API & Infrastructure

Feature	Description	Source	CG	ST	Priority
Trading API	Let third parties embed trading	CoinGecko thesis	High	Med	P2
Data API Tiers	Free/Paid access to market data	CoinGecko, CMC	High	Med	Exists
White-Label Prediction	Power other platforms' event contracts	Kalshi (for Robinhood)	Med	High	P2
Webhook Support	Push notifications to external systems	TradingView	High	High	P2

7.2 Embeds & Integration

Feature	Description	Source	CG	ST	Priority
X/Twitter Embeds	Show prices/odds in X posts natively	Polymarket	High	High	P1
Chart Embeds	Shareable, interactive charts	TradingView, GeckoTerminal	High	High	P1
Price Widgets	Embed live prices on any website	CoinGecko	High	Med	Exists
Media Data Partnerships	Provide data to CNN, CNBC, etc.	Kalshi	Med	Med	P2

Key Insight: Polymarket's X integration created viral loop. Prediction embeds become news.

7.3 Partnership Models

Feature	Description	Source	CG	ST	Priority
B2B2C Distribution	Power trading in other apps (Robinhood model)	Kalshi	High	High	P2
Broker Integrations	Let users trade from CG/ST via their broker	TradingView	Med	High	P2
Wallet Partnerships	Deep integration with Phantom, MetaMask	Polymarket	High	Med	P1
Exchange Data Deals	Revenue share for order flow	CoinGecko referrals	High	Med	Exists

Key Insight: Kalshi's Robinhood deal = zero CAC for users already "in a money mood."

8. DATA & INTELLIGENCE

8.1 AI Features

Feature	Description	Source	CG	ST	Priority
AI Market Summary	"Why is X up/down today?"	CMC AI	High	Med	P2
Portfolio Analysis	AI-generated risk assessment	Proposed	High	Med	P2
Personalized Recommendations	"Based on your holdings, consider..."	CMC AI	Med	Low	P3
Chat Interface	Ask anything about markets	ChatGPT, Perplexity	High	Med	P2

8.2 Signal Generation

Feature	Description	Source	CG	ST	Priority
Price as Probability	Market price = consensus probability	Polymarket, Kalshi	High	High	P1
Aggregated Sentiment	Crowd wisdom from user positions	Proposed	High	High	P1
Whale Tracking	Surface large/influential positions	Crypto Twitter, Arkham	High	Med	P2
Smart Money Flow	What are verified top traders doing?	Proposed	High	High	P2

8.3 Analytics & Insights

Feature	Description	Source	CG	ST	Priority
Portfolio Performance	P&L, allocation, risk metrics	Standard	High	High	P0
Tax-Ready Exports	CSV for TurboTax, CoinTracker	CoinGecko, Koinly	High	Med	P1
Trade Journal	Log and review your decisions	TradingView	Med	High	P2
Backtesting	Test strategies on historical data	TradingView	Med	Med	P3

Priority Matrix Summary

CoinGecko Top 10 Features

Rank	Feature	Category	Status	Priority
1	Web2 Wallet Onboarding	Onboarding	🆕 New	P0
2	Embedded Swap Widget	Monetization	🆕 New	P0
3	Portfolio Auto-Sync	Data	🔄 Enhance	P0
4	Login Streak Rewards	Gamification	🆕 New	P1
5	Creator Revenue Share	Social	🆕 New	P1
6	X/Twitter Embeds	Distribution	🔄 Enhance	P1
7	Copy Trading	Social	🆕 New	P1
8	Tier Progression System	Gamification	🆕 New	P1
9	AI Market Summary	Data	🆕 New	P2
10	Multi-Category Leaderboards	Gamification	🆕 New	P1

Status Key: 🆕 New = Build from scratch | 🔄 Enhance = Exists but needs significant upgrade | ✅ Exists = Already in product

CoinGecko Existing Assets to Leverage:

Price data & charts (comprehensive)
GeckoTerminal DEX data
API infrastructure
Basic portfolio tracking (manual entry)
SEO/traffic (40M MAU)
Brand trust (exchange-independent)

Stocktwits Top 10 Features

Rank	Feature	Category	Status	Priority
1	Verified Trade Badges	Trust	🆕 New	P0
2	Creator Revenue Program	Social	🆕 New	P0
3	Binary Prediction Markets	Prediction	🆕 New	P1
4	Web2 Wallet Onboarding	Onboarding	🆕 New	P0
5	US Equity Perps	Monetization	🆕 New	P1
6	Risk-Adjusted Leaderboards	Gamification	🆕 New	P1
7	Copy Trading	Social	🆕 New	P1
8	Fast Resolution Sports Markets	Prediction	🆕 New	P1
9	Trading Contests	Gamification	🆕 New	P2
10	Tier Progression System	Gamification	🆕 New	P1

Status Key: 🆕 New = Build from scratch | 🔄 Enhance = Exists but needs significant upgrade | ✅ Exists = Already in product

Stocktwits Existing Assets to Leverage:

Social feed & following (core product)
Cashtag infrastructure ($AAPL mentions)
Community sentiment (bullish/bearish)
High engagement (47% DAU/MAU)
US audience (85%)
24/7 activity pattern (1/3 posts outside market hours)

Cross-Reference: Feature Sources

Source Platform	Features Contributed
DraftKings	SGP/Parlays, Dynasty Rewards (Crowns + Tiers), Social Tailing, Micro-betting, Contests, Prize Chests
Kalshi	Binary Yes/No, B2B2C Distribution, APY on Balances, Fast Resolution, Media Partnerships
Polymarket	Web2 Onboarding, No House Edge, X Integration, Price-as-Signal, LP Incentives
eToro	Copy Trading, Popular Investor Revenue, Risk Scores, Proportional Sizing
CMC	Diamond Rewards, Login Streaks, AI Insights, Community Feed
Robinhood	Verified Trades, One-Tap Execution, Achievement Milestones
TradingView	Chart-Based Social, Broker Integrations, Embeds, Webhooks
pump.fun	One-Click Trading, High Fees Work, Gamified Launches

Using This Taxonomy

For Feature Brainstorming

Start with a category (e.g., Gamification)
Review all features in that category
Evaluate applicability to your target (CG vs ST)
Check source for implementation reference

For Prioritization

Filter by Priority (P0/P1/P2/P3)
Consider dependencies (Wallet before Trading)
Balance across categories (don't over-index on one area)

For Competitive Analysis

Use Source column to find best-in-class
Study their implementation
Adapt for crypto/trading context